AIDS 2018 Logo Competition
In July 2018, the International AIDS Conference returns to Amsterdam for the 22nd International AIDS Conference (AIDS 2018) under the theme ― Breaking Barriers, Building Bridges.
A call for logo submissions was opened to the general public between 10 and 30 years old, to develop a visual identity that reflected the pillars of what hosting AIDS 2018 in the Netherlands represents ― openness, commitment, and pragmatism. The competition brought in over 200 submissions from young people around the world.
The individual who submitted the logo concept that was selected will attend the conference in Amsterdam with an accompanying person, with accommodation and travel included.
Matthew Griffiths, 30
Design Concept and Selection:
The conference organizers selected Matthew’s design concept for the creativity demonstrated and the concept behind the design - the tulip as the centrepiece of community inclusiveness and equality, the strong, crisp aesthetic, and the colour palette representing the host city, Amsterdam. The final AIDS 2018 logo was inspired by components of Matthew’s submission.
About the designer:
Matthew Griffiths fills empty spaces in his home of Cape Town, South Africa. He works primarily in the film industry as a writer, director, animator, and editor at Echo Ledge Productions where he recently created two animated infographics on HIV education targeted at youth. He also freelances as a graphic designer and photographer, and enjoys moonlighting in the music industry. Matthew heard about the AIDS 2018 logo competition from his partner who works at Doctors without Borders (MSF) in South Africa as a project manager on various HIV initiatives.